03 — Selected work
Projects
A showcase of work crafted for brands across e-commerce, advertising and digital platforms.
A product designer passionate about digital advertising, web design, and solving real-world challenges through creative design — for brands across Saudi Arabia, Sweden, and Europe.
Two decades of design built across e-commerce giants and bold brands — here's the short version.
Got a project in mind? Grab a 30-minute call — tell me what you're building and I'll show you exactly how I can help.
From a single high-impact banner to a full brand and campaign system — here's how I help companies stand out and perform.
High-impact banner ads for Google Ads, in-app placements and e-commerce — crafted to lift click-through and campaign performance.
Bold, responsive websites tailored to each brand — from first concept and UX to a polished, launch-ready build.
Logos, identities and social-media design with clear, consistent brand communication across every touchpoint.
Campaign planning and creative direction for launches and promotions — shaped by years leading design at Souq.com & Amazon.
A showcase of work crafted for brands across e-commerce, advertising and digital platforms.
From a curious student in Cairo to a design lead in Uppsala — two decades of turning ideas into brands.
My journey began many years ago, back when I was studying Business Administration at university. Alongside my studies, I found myself drawn to the growing world of the internet — learning Photoshop, exploring the basics of design, and soon discovering web design through HTML. That was the turning point.
In the early years, I worked with several companies in Egypt, gaining hands-on experience, learning from every project, and improving my skills through trial and error. Later, I moved to Saudi Arabia, where my professional growth accelerated. In 2011, I joined Souq.com as a Graphic Designer — a major milestone in my career.
At Souq, I designed daily and weekly offer banners, social media posts, newsletters, and outdoor advertisements. As I took on more creative challenges, the workload grew — and so did the team. Eventually, I was promoted to lead a team of more than five designers, managing projects and ensuring consistency across all campaign visuals.
After Amazon acquired Souq.com, I was offered a new role at Amazon Saudi Arabia as Team Leader for the Design Team within the marketing department. I was ranked number seven within Amazon Saudi's management team, and over two years I learned invaluable lessons about organization, team leadership, and large-scale advertising campaign management — a defining experience that shaped my approach to creative direction.
Later came a new chapter — moving to Sweden. That's where the idea of building my own creative agency came to life: a company that helps businesses achieve real results through professional design, clear brand communication, and visually impactful storytelling.
That idea became Design Square, a creative studio built on experience, passion, and purpose. Over the years I've collaborated with Swedish and Saudi companies, delivering everything from visual identities and websites to digital ad campaigns that truly make an impact.
Today, I lead Design Square and still work as a designer myself — helping small businesses grow and established brands reach their goals through clear, professional, creative design. Every day brings a new lesson, and that's what keeps me moving forward — one project at a time, one idea after another.