Hey, I’m
Khaled Mamdouh

My journey began many years ago, back when I was studying Business Administration at university. Alongside my studies, I found myself drawn to the growing world of the internet. I started learning how to use Photoshop, exploring the basics of design, and soon after, I discovered the world of web design through HTML. That was the turning point — the beginning of my path into web and graphic design.

In the early years, I worked with several companies in Egypt, gaining hands-on experience, learning from every project, and improving my skills through trial and error. Later, I moved to Saudi Arabia, where my professional growth accelerated. In 2011, I joined Souq.com as a Graphic Designer, which marked a major milestone in my career.

At Souq, my responsibilities included designing daily and weekly offer banners, social media posts, newsletters, and outdoor advertisements. As I developed my skills and took on more creative challenges, the workload grew — and so did the team. Eventually, I was promoted to lead a team of more than five designers, managing projects and ensuring consistency across all campaign visuals.

After Amazon acquired Souq.com, I was offered a new opportunity at Amazon Saudi Arabia as a Team Leader for the Design Team within the marketing department. I was ranked as number seven within Amazon Saudi’s management team, and over the next two years, I learned invaluable lessons about organization, team leadership, and large-scale advertising campaign management. It was a defining experience that shaped my professional mindset and approach to creative direction.

Later, I was offered a new chapter — moving to Sweden. That’s where the idea of creating my own creative agency came to life: a company that helps businesses achieve real results through professional design, clear brand communication, and visually impactful storytelling.

This idea became Design Square, a creative studio built on experience, passion, and purpose. Over the years, I’ve collaborated with Swedish and Saudi companies, delivering everything from visual identities and website designs to digital ad campaigns that truly make an impact.

Today, I lead Design Square and continue to work as a designer myself — helping small businesses grow and established brands reach their goals through clear, professional, and creative design.

Every day in this journey brings a new lesson — a success to celebrate or a challenge to learn from.
And that’s what keeps me moving forward — one project at a time, one idea after another.